send link to app

Commercial Capability Assessment Tool app for iPhone and iPad


4.2 ( 7792 ratings )
Business
Developer: McKinsey & Company
Free
Current version: 1.1, last update: 7 years ago
First release : 12 Mar 2014
App size: 2.84 Mb

Commercial Capability Assessment tool identifies concrete areas of improvement in marketing and sales capabilities through peer and industry best practice comparison. This highly interactive app helps clients assess performance on key drivers of marketing and sales capabilities, including consumer insights, brand and product management, innovation, marketing communication, pricing, channel management, sales and account management, sales support and more. You must obtain access to utilize the McKinsey Commercial Capability Assessment Tool. You can obtain access by contacting [email protected].